Direct Mail Marketing, Customer Follow-up, Online Reviews
New Customer Acquisition
Get involved with our group and enjoy the benefits advertising on our huge Billboard Postcards. We co-ordinate group advertising with like minded business owner direct mail postcard ads. Imagine your message visible to thousands of people on an ad campaign designed to reach a targeted audience. Our audiences are business offices (100%) and owner occupied residential (80% +).
Direct Mail Campaigns
A typical postcard has ten advertisers on it such as home services, professional service and complimentary offers we call “Sticky Ads” so advertisers with long sales cycles can stay in front of their prospects for weeks at a time. Click here for more information on our direct mail campaigns.
The “Sticky” part of our ad formula is restaurant offers, salon discounts, etc (frequent purchases) making recipients hold onto the ads instead of thinking of it as junk mail. For instance; when we target business offices, the restaurant offers are time sensitive lunch deals, evenings out and other attractive consumables. The postcards get left in the coffee room so everyone can take advantage of the deals.
Another benefit with the Co-Op mailer is that we combine non-competing offers to specific prospects, thereby making it possible to advertise to a targeted audience for a reasonable fee (sharing costs). This provides the opportunity to get your business in front of thousands of people for much less than advertising solo.
Even better, the size of our billboard style postcards make it impossible to ignore. Plus – office staff tend to keep them for the lunch deals and variety of offers on each card.
- Click here to view the front of a typical postcard (Sponsors and Partners)
- Click here to view the back of a typical postcard (Sticky Ads)
Would you be surprised to know that a large majority of businesses do not use a follow up system for past customers? Once a dependable customer acquisition campaign is in place we suggest implementing a customer follow-up campaign. Without getting into detail here, we insert your customer data into a custom messaging system that keeps them informed about your business and stays in touch so they have your contact info handy when they need you again. It also provides another form of “Top of Mind Marketing”
We’ve developed follow up methods for the local service industry and professional services. Call and ask how we can help you grow from within using your existing and past customer list.
Trust plays a big role when people search for your service. If they find proof your past customers have had a favorable experience, chances are good they’ll call. If they find negative reviews or no reviews at all, it’s as if your business is irrelevant. There is less incentive to consider your offer. If they decide to keep looking, that opportunity is gone.
Online reputation is important and the question we often hear is “how do we take care of it?” Building an online reputation needs to be done organically, no fake reviews or bribery. It’s best when initiated from your office as part of the regular routine. Our reviews marketing system is integrated into your day to day operations.
We believe that a good marketing policy starts with a steady flow of new customers, then keep them long-term.
We help you to…
- Attract new business
- Serve customers repeatedly with effective communication
- Build good will and word of mouth referral
The Beginning Of A Great Friendship
We are here to serve. You are an expert in what you do, so use our expertise for specialized marketing.
We specialize in the following niches…
- Home Service Industry; Plumbing, Roofing, Landscaping, Power Washing, etc.
- Professional Services; Dental, Chiropractic, Physio Therapy, Legal, Brokerage. etc.
For detail on any of our marketing techniques, call during office hours – 604-256-1115
Author: Dwain Berlin