Search Engine Intelligence
Local Search Engine Optimization
The Full Meal Deal
World Class SEO Services in Vancouver BC
How Important is Local SEO to Your Business?
A majority of consumers use search engines to find products and services, so it’s common sense to use local SEO for online marketing. For any business, effective search engine optimization means that prospects find you in the free area of search, which translates into huge savings when compared to Pay Per Click ads, print, radio or TV.
When Trust Comes into Play
One of the barriers to this kind of marketing is trust. Yes, there are a lot of people slinging internet services like mud against the wall. Horror stories abound and yet the phone keeps ringing with promises of glory from some faceless voice with a foreign accent.
Search Engines like Google and Bing help consumers find services, business locations, reviews on companies, etc. Lots of other reasons too, like ordering pizza or where to find the closest veterinarian. Word of mouth has gone digital, and these days almost everything has transitioned to the internet to help us find what we want.
Search engine optimization for local business has become an essential part of advertising and those who embrace the internet come out ahead. Because of the internet, print media is out dated and over-priced when you compare results.
Local SEO Vancouver
Many of our customers are based in the lower mainland because we enjoy building local connections. We are well versed in National marketing too, so if that’s your model the strategy will be different. A smart marketing campaign means increased traffic, trust, and conversions. It also targets specific locations and commercial intent keywords.
Here’s a glimpse of some of the benefits you get when our SEO company is consulting for you.
Better Search Rankings
Most consumers never go beyond the first page in search when looking for something. Many don’t even go beyond the top three or four listings, so that is why it’s important to be on page one, preferably at the top of the page. For instance, we work and live in Vancouver so when someone searches for our services they would probably type a phrase like SEO Vancouver into search to find a list of companies like ours.
There are a lot of factors in play that determine what websites show up in search. Once the important elements on your site have been established and the search bots understand what your website is all about, they know where to place it.
Lasting Search Results
Good SEO will place your website ahead of the competition and keep it there. This creates a sustainable media resource you can count on for future growth and helps with decisions like hiring staff and investing in future growth.
Search engine results are just one component of branding your business name. People will search your company name for things like reputation and other factors. When done correctly, brand searches displayed results with up to six inner pages in a box formation. To lock things down we make sure the entire first page is blanketed with business profiles, social properties, reputation listings and videos covering page one or even deeper, depending on the competition.
Brand recognition almost always leads to increased sales. As people become more familiar with your product or service it builds trust, and word of mouth takes off. Higher traffic on your website generates more consistent sales, and this cycle builds on itself
Advertising costs money no matter where you spend. The trick is to get maximum return on investment. Search engine optimization done Virtual Anchor style is a effective and persistent. Our name implies solid positioning in the virtual world because we anchor you on page one.
Part of what we do involves restructuring your website in a way that search engines are attracted to. This technical configuration attracts the bots, enhances your authority and trust, and locks you into your niche. This type of site structure is a traffic magnet for the bots and tells Google you are the type of quality website they want their visitors to find. Everyone wins!
Author: Dwain Berlin