If there was ever a perfect way to brand your name and drive qualified traffic to your offer it is Display Advertising the way we do it. A comprehensive display ad campaign that uses metrics such as re-targeting and mobile, has the capacity to build a hyper targeted email data base really fast. Reason being, the visitor will have seen the display ads somewhere on a site like Disney, Wiki, the local newspaper, About.com, various dating sites etc.
The way we deliver digital display ads is quite unique. We use a platform partnered with over 1,000,000 national websites and can specify an exact area where they are displayed. Typically we set the perimeters at either 15 or 25 miles from a zip code or postal code. The target audience demographics are also set in very specifically.
- Age Group
- Buying Trend
- Insurance Seekers
- Auto Seekers
- Home Owners
This list is about 10% of available choices, so as you can see we target an audience quite accurately.
Typical click through rates hover around 4% so we see an average of 400 or more new visitors each month per 100,000 page impressions. A landing page can be set up to offer an incentive and capture emails so you get the opportunity to contact them again. Re-targeting and mobile impressions are also available to enhance awareness and brand your company.